Pillow Buying Guide: Find the Perfect Loft & Fill
In this guide from The Sleep Shop, we keep it simple and practical so you can shop with confidence.
In this guide:
- Why pillow choice matters
- Fills explained
- Match loft to sleep position
- Maintenance & replacement
Why pillow choice matters
A good pillow supports spinal alignment by keeping your head, neck, and shoulders level with your spine.
Fills explained
Memory foam contours closely, latex feels springy and breathable, feather/down gives plush comfort, and synthetic hollowfibre offers easy care.
Match loft to sleep position
Side sleepers need higher loft, back sleepers medium, stomach sleepers low profile.
Browse Pillows Ideal for Side Sleepers
Maintenance & replacement
Replace pillows every 1–2 years. Use protectors and wash covers regularly.
Browse Pillows with Washable Covers
FAQs
How long does a pillow last?
Typically 18–36 months, depending on fill and use.
Can I wash memory foam pillows?
Foam cores usually spot clean only; covers can often be machine washed.